New 2011 Award Categories Announced
The Lotus Awards Award Categories for 2011
DESIGN:
•Best Logo/ Wordmark
•Best Stationery (Can include single pieces)
•Best Complete Identity Program (Minimum of 5 executions)
•Best Annual Report/ Brochure, Catalogue or book.
•Best Packaging
•Design Miscellaneous (Posters, calendars, stickers, signage, POS, etc.)
DIGITAL:
•Social Media Single or Multi-Platform campaign
•Best Website or Microsite
•Best Online Advertising Single (Primarily banners)
•Best Online Advertising Campaign (Primarily banners)
•Best Other Interactive Digital including Mobile
TRADITIONAL:
Print
•Best Newspaper Single
•Best Newspaper Campaign
•Best Magazine Single
•Best Magazine Campaign
•Best B2B/Trade Single or Campaign
Broadcast
•Best Television or Cinema (Any length) Single
•Best Television or Cinema (Any length) Campaign
•Best Radio Single
•Best Radio Campaign
•Best Sound Design (Television or Radio)
•Best Original Music (Television or Radio)
Outdoor
•Best P.O.P. Single or Campaign
•Best Outdoor Single
•Best Outdoor Campaign
•Best Out of Home Single
•Best Out of Home Campaign
•Best Non-Traditional/Guerilla
Misc.
•Best Direct Mail Single or Campaign
•Best Photography
•Best Self-promotion
•Best Multimedia Campaign
Public Service
•Public Service Single (Any medium)
•Public Service Campaign (Any medium)
•Public Service Non Traditional (digital, video, ambient)
(NEW for the 2011 Lotus Awards in Vancouver)
•Advertiser of the Year (automatically presented to the client, based on award totals)
•Best Media Collaboration (automatically presented to the client, based on the most compelling relationship between agency and media).
